Trader Joe’s looks to color your world purple with the introduction of new Ube Ice Cream.
For those not familiar with the ube, it’s a purple yam that’s native to the Philippines and commonly used as the base ingredient in jams, cakes, candies and ice cream.
Unlike most ube-flavored ice creams, Trader Joe’s says its version of the popular treat contains real ube purée. Its purple hue is naturally derived from ingredients like grape extract and beet juice, not artificial dyes.
As per Trader Joe’s, “It’s creamy. It’s sweet. It’s nutty. Some liken it to a cross between vanilla and pistachio, with hints of coconut mixed in.”
Trader Joe’s Ube Ice Cream goes for $2.99 per pint, but it will only be available for a “very limited time,” according to the company.
Image – Trader Joe’s