Today’s KFC plant-based Beyond Fried Chicken limited test at the chain’s Cobb Parkway restaurant in Atlanta sold out in less than five hours.
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Chew Boom can report that fans were lined up around the restaurant starting at 8 a.m., with double-looped drive-thru lines.
The test proved to be a winner, with fans purchasing the same amount of Beyond Fried Chicken in five hours that the restaurant would normally sell in popcorn chicken in a week.
KFC plans to evaluate today’s results along with fan feedback to determine the best way forward beyond the Atlanta test – potentially a larger test and/or national rollout.
Today’s test included Beyond Fried Chicken nuggets served with a choice of dipping sauce, and boneless wings tossed in one of three sauce options: Nashville Hot, Buffalo or Honey BBQ.
Images – AP Images for Beyond Meat