Pringles is teaming up with Adult Swim’s award-winning series Rick and Morty for the release of special-edition Pickle Rick-flavored potato crisps inspired by the series.
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Cans of Pickle Rick chips are set to hit store shelves in early February 2020 – just in time for Super Bowl LIV.
To support the new flavor, Pringles plans to run a full Rick and Morty-themed commercial during the 2020 Super Bowl. According to Pringles, the commercial will feature Rick and Morty “in a humorous, mind-bending animated spot.”
The 30-second spot – created by Adult Swim in partnership with Grey Group – will air during the second quarter of the Super Bowl.
Image – Pringles