Heinz unveils new HoneyRacha as the brand’s newest condiment mashup – which is set to hit store shelves nationwide later this spring.
As the name suggests, Heinz HoneyRacha combines honey with Sriracha, for a sweet and spicy flavor experience.
Heinz will be supporting the new condiment in a Super Bowl LIV ad set to air during the game’s second quarter broadcast. Heinz partnered with director Roman Coppola for the 30-second spot.
Image – Heinz