Potato chip brand Ruffles is partnering with NBA All-Star Anthony Davis for the debut of a new custom potato chip flavor: Lime and Jalapeño.
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The new signature flavor offers a burst of tangy lime zest with a spicy kick of jalapeño.
Ruffles unveiled the new flavor this week in Los Angeles during an exclusive gathering where more than 300 guests were among the first to sample the new creation.
In celebration of the new flavor launch, Ruffles is unveiling three limited-edition packaging designs, all developed in collaboration with Davis as part of “The Chip Deal.”
Starting Thursday, January 16, 2020, Ruffles will be giving away these exclusive drops on Instagram and Twitter at @Ruffles.
Ruffles Lime & Jalapeño are slated to hit shelves at select retailers starting on January 20, 2020, and nationwide on February 3, 2020.
They’ll be available in 8.5-oz bags for a suggested price of $4.29, and 2.5-oz bags for a suggested price of $1.89.
Images – Ruffles