Chipotle Introduces New Queso Blanco Nationwide

Chipotle Introduces New Queso Blanco Nationwide
Chipotle Introduces New Queso Blanco Nationwide

After a successful market test in select locations last year, Chipotle announced today that it is rolling out all-new Queso Blanco nationwide.

The new recipe Queso Blanco is made with 13 ingredients, including aged Monterey Jack, white cheddar, and serrano, poblano and chipotle peppers, to create a smooth queso with a spicy kick.

New Queso Blanco replaces the current queso on the Chipotle menu.

Chipotle tested the new queso recipe in 52 locations across three markets, in Dallas, Detroit and San Diego, in 2019.

“Feedback on Queso Blanco in the test markets exceeded our expectations and it quickly became clear that we needed to give all of our guests access to this delicious queso,” said Chris Brandt, chief marketing officer at Chipotle.

Image – Chipotle