Twizzlers Launches New ‘Twistless’ Version Called Izzlers

Twizzlers Launches New ‘Twistless’ Version Called Izzlers
Twizzlers Launches New ‘Twistless’ Version Called Izzlers

Hershey’s is offering a new untwisted take of their fan-favorite strawberry-flavored Twizzlers with the introduction of new Izzlers.

While Izzlers lack the iconic twisty ridges of Twizzlers, they have the same strawberry flavor Twizzlers fans know and love.

Which begs the question – Why would the brand decide to get rid of the most recognizable feature of Twizzlers candy? Shannon Wilkinson, manager of the Twizzlers brand had a coy response:

“Maybe we wanted to do something unexpected, or maybe we had an issue on the production line. The world may never know, but what we do know, is that Izzlers candy is fun, delicious and only here for a very limited time.”

Izzlers candy can be found in 16-oz packs at retailers nationwide for a “very” limited time, while supplies last.

Image – Twizzlers