PepsiCo Inc, the parent company of The Quaker Oats Company announced today that it will remove the image of Aunt Jemima from its packaging and change the name of the brand later this year.
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Packaging changes without the Aunt Jemima mascot image will start to appear throughout the fourth quarter of 2020. The company says the name change will be announced at a later date and will follow the first phase of packaging updates.
“We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a statement.
The Aunt Jemima brand, which existed for more than 130 years, was started in 1889 by Chris Rutt and Charles Underwood, who developed a ready-made pancake mix.
Image – PepsiCo Inc