Burger King has teamed up with microbrewery Mikkeller in Sweden and Denmark for the introduction of new BK-branded King’s Cup non-alcoholic beer.
Designed to pair with BK’s new gourmet burgers, King’s Cup beer is a wheat ale described as “a fresh, full-bodied and non-alcoholic summer beer, created to quench the thirst for two brand new burgers from Burger King’s World Gourmet Series, which will be a regular part of the burger chain’s menu in the future.”
Burger King’s World Gourmet Series includes two new new Angus beef burgers: French Cheese and Argentinian Grill.
French Cheese features a 150g flame-grilled Angus beef patty, French floral cheese, caramelized, roasted onions, frisee and rucola salad with creamy and peppery mustard mayonnaise on a bistro bun.
Argentinian Grill consists of a 150g flame-grilled Angus beef patty, chimichurri sauce, bacon, cheese, sliced onions, tomatoes and frieze and rucola salad all sandwiched between a bistro bun.
For comparison purposes, a 150g patty is equal to about a 1/3 pound patty here in the US.
Chimichurri dressing is a popular Argentinian spicy sauce made with lots of herbs and garlic – it’s also used as a meat marinade. Burger King modified the traditional recipe by adding mayo – to make it pair better with burgers.
The graphic on the King’s Cup can was designed by Mikkeller’s art director Keith Shore and depicts Mikkeller’s well-known characters Henry and Sally dressed in Burger King uniforms as they build a burger.
Images – Burger King