Snickers combines two iconic treats as part of the brand’s “biggest innovation to date” for the upcoming release of the new Snickers Peanut Brownie candy bar.
Set to launch nationwide in January 2021, Snickers Peanut Brownie features two individual squares, coated in classic Snickers chocolate, with a layer of caramel and a chewy peanut-brownie filling.
While the new treat won’t officially be available until January 2021, Snickers is offering fans a chance to get their hands on the limited first batch this summer by visiting SnickersBrownie.com and following the countdown to claim one of 1,000 free boxes of new Snickers Peanut Brownie bars. Fans quick enough to claim a box when the countdown hits zero will score a free box from the exclusive first batch when it ships in September.
Snickers Peanut Brownie will be available nationwide beginning January 2021 in 1.2-oz singles, 2.4-oz share packs, and 6.61-oz sharing stand up pouches. Additionally, Snickers Peanut Brownie Ice Cream Bars will also be available beginning early next year.
Image – Snickers