7-Eleven is rolling out a new line of fresh pastries baked in stores nationally with a guarantee that they were never previously frozen.
New fresh-baked menu items include:
- Lemon Poppy Seed Muffins
- Chocolate Croissants
- Halloween Cut Out Cookies
- Chocolate Bretzels: Bretzels are the softer, doughier cousins of traditional pretzels.
- Salted Caramel Cookies
Fresh baked goods will first appear in select stores where new equipment like ovens will be installed to allow for in-store baking. The brand plans to start with a pilot program in parts of Long Island, Florida and Texas, with plans to roll out in all future newly-constructed stores and within existing stores that can accommodate the required equipment.
With the program, 7-Eleven becomes the first national convenience store chain to offer fresh pastries baked in stores on a nationwide basis.
Image – 7-Eleven