7-Eleven Unveils New Fresh Baked Goods Program

7-Eleven Unveils New Fresh Baked Goods Program
7-Eleven Unveils New Fresh Baked Goods Program

7-Eleven is rolling out a new line of fresh pastries baked in stores nationally with a guarantee that they were never previously frozen.

New fresh-baked menu items include:

  • Lemon Poppy Seed Muffins
  • Chocolate Croissants
  • Halloween Cut Out Cookies
  • Chocolate Bretzels: Bretzels are the softer, doughier cousins of traditional pretzels.
  • Salted Caramel Cookies

Fresh baked goods will first appear in select stores where new equipment like ovens will be installed to allow for in-store baking. The brand plans to start with a pilot program in parts of Long Island, Florida and Texas, with plans to roll out in all future newly-constructed stores and within existing stores that can accommodate the required equipment.

With the program, 7-Eleven becomes the first national convenience store chain to offer fresh pastries baked in stores on a nationwide basis.

Image – 7-Eleven