Burger King is partnering with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again.
As part of the pilot, fans will be offered the option to reduce waste when ordering their favorite Burger King signature menu items like Whopper sandwiches, soft drinks or coffee in reusable sandwich containers or beverage cups.
Starting in 2021, select Burger King locations in New York City, Portland, and Tokyo will be among the first to launch the model, with additional cities expected to be added in the coming months.
Restaurants participating in the pilot project will feature a collection system where fans can return packaging to be safely cleaned through Loop and reused at Burger King restaurants. Fans who agree to accept the reusable packaging will be charged a deposit fee at the time of purchase, and will receive a refund when the packaging is returned.
Loop’s cleaning systems have been created to sanitize food containers and cups, meaning each will be hygienically cleaned and safe before each use.
Image – Burger King