For the first time in over 20 years, Burger King is changing its logo as part of a massive rebranding campaign.
The new rebranding campaign will see the company roll out a new logo, packaging, restaurant merchandise, menu boards, employee uniforms, restaurant signage, décor, website and more.
Logo: The new minimalist logo pays homage to the brand’s heritage with a refined and somewhat retro design emphasizing the Whopper.
Color: Selected colors inspired by the Burger King flame grilling process and fresh ingredients.
Font: A new proprietary brand font called “Flame,” inspired by the shapes of BK food – “rounded, bold, and yummy.”
Uniforms: New employee uniforms that mix contemporary and comfortable style with distinctive colors and graphics.
Packaging: New packaging showcases the new logo as well as bold colors and playful illustrations of ingredients.
Fans in the US and Canada will start seeing the new branding at the beginning of 2021. Burger King plans to implement the new design worldwide over the next few years.
Images – Burger King