Wheaties announced today that track and field star Tommie Smith will be honored with a limited-edition Wheaties box in April 2021.
Story continues below
Tommie established his sports legacy at age 24 when he took home the gold medal at the 1968 Olympics in Mexico City for the 200-meter sprint, becoming the first man to break 20 seconds in the 200-meter.
“While Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand for something extraordinary,” said Taylor Gessell, brand experience manager for Wheaties. “We are proud to honor this true champion and trailblazer with this special commemorative Wheaties box.”
Tommie Smith’s limited-edition Wheaties box will launch exclusively online in April. Sales of the box will go to the NAACP. Beginning January 29, 2021, boxes will be available for pre-sale purchase at shop.wheaties.com. All pre-sale boxes will be shipped in April.
Image – Wheaties