Chipotle is teaming up with 12-year-old Roy Murray, aka the “Chipotle Is My Life” Kid, for the introduction of the new Chipotle Is My Life Bowl.
For those not familiar with Roy, he quickly became an internet sensation in 2014 when he famously exclaimed “OMG, I love Chipotle. Chipotle is My Life!” on camera”
Inspired by Roy’s go-to order, the Chipotle Is My Life Bowl features a double portion of white rice, black beans, chicken, tomatillo-red salsa, roasted chili-corn salsa, sour cream, and cheese.
The “Chipotle Is My Life” Bowl, is available exclusively on the Chipotle app and Chipotle.com for a limited time.
@chipotleThis video lives in our head rent free. ##chipotle ##chipotleismylife ##viral ##trending ##fyp♬ omg I love chipotle by roy murray – Chipotle
In addition to the new bowl, Chipotle is also launching a limited edition apparel drop as part of the Chipotle Goods collection.
Fans can explore and purchase the new t-shirt and long sleeve tee by visiting Chipotle Goods. All profits from Chipotle Goods go toward supporting organizations that are focused on making fashion or farming more sustainable.
Image – Chipotle