Chipotle is teaming up with 12-year-old Roy Murray, aka the “Chipotle Is My Life” Kid, for the introduction of the new Chipotle Is My Life Bowl.
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For those not familiar with Roy, he quickly became an internet sensation in 2014 when he famously exclaimed “OMG, I love Chipotle. Chipotle is My Life!” on camera”
Inspired by Roy’s go-to order, the Chipotle Is My Life Bowl features a double portion of white rice, black beans, chicken, tomatillo-red salsa, roasted chili-corn salsa, sour cream, and cheese.
The “Chipotle Is My Life” Bowl, is available exclusively on the Chipotle app and Chipotle.com for a limited time.
@chipotleThis video lives in our head rent free. ##chipotle ##chipotleismylife ##viral ##trending ##fyp♬ omg I love chipotle by roy murray – Chipotle
In addition to the new bowl, Chipotle is also launching a limited edition apparel drop as part of the Chipotle Goods collection.
Fans can explore and purchase the new t-shirt and long sleeve tee by visiting Chipotle Goods. All profits from Chipotle Goods go toward supporting organizations that are focused on making fashion or farming more sustainable.
Image – Chipotle