Chipotle Unveils New Hand-Crafted Quesadilla As Brand’s First Customizable Digital-Only Entree

Chipotle Introduces New Hand-Crafted Quesadilla As Brand’s First Customizable Digital-Only Entree
Chipotle Introduces New Hand-Crafted Quesadilla As Brand’s First Customizable Digital-Only Entree

Chipotle announced today that it is introducing a new Hand-Crafted Quesadilla as a digital-only menu item starting March 11, 2021.

The new Quesadilla represents the first customizable entree Chipotle will add to its menu since it introduced a salad option 17 years ago.

Chipotle’s new Hand-Crafted Quesadilla features Monterey Jack Cheese paired with your choice of chicken, steak, carnitas, barbacoa, sofritas, or fajita veggies in a preservative-free flour tortilla that is folded and pressed using a new custom oven in Chipotle’s Digital Kitchen. The Quesadilla is cut into triangular pieces and served in compostable packaging that allows fans to pick up to three salsas or sides, including fresh tomato salsa, sour cream, or hand-mashed guac for an additional charge.

Hand-Crafted Quesadilla
Hand-Crafted Quesadilla

Chipotle initially tested the Quesadilla as a digital-only menu item back in the summer of 2020 at select locations in Cleveland and Indianapolis – where it was part of the brand’s stage-gate process which allows Chipotle to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy.

To celebrate the launch, Chipotle will be offering free delivery when fans order a quesadilla on the Chipotle app or Chipotle.com from March 11 through March 21, 2021.

Image – Chipotle

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