Pepsi is teaming up with Peeps for the release of a limited-edition cola flavor that combines the taste of Pepsi cola with sweet Peeps Marshmallows.
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The new limited-edition cola dubbed “Pepsi x Peeps,” debuts in three-packs of Peeps-inspired 7.5-ounce mini-cans in bright yellow, pink and blue colors.
To celebrate the launch, the brands are launching a #HangingWithMyPEEPS national sweepstakes where fans can submit photos of themselves enjoying the spring with Peeps Marshmallow Chicks and Bunnies by tagging @Pepsi, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a limited-edition three-pack of Pepsi x Peeps.
Incidentally, and most impostantly, the #HangingWithMyPEEPS sweepstakes is the only way to get a taste of the new flavor. While not confirmed, I’ve heard that some 3,000 lucky fans will be randomly awarded a limited-edition three-pack. The social media giveaway starts today and runs until March 31, 2021. Good luck!
Image – Pepsi