For the first time ever, Sour Patch Kids is releasing a new mystery flavor in specially marked packages of Sour Patch Kids candies nationwide.
The brand is also inviting fans to guess the mystery flavor by visiting Mystery.SourPatchKids.com for a chance to win $50,000.
Through July, 2021, the Mystery Kid will take over the Sour Patch Kids social media channels and reveal new clues every week to help fans guess the correct flavor.
— PATCH HQ (@SourPatchKids) April 15, 2021
In August, Sour Patch Kids will reveal the mystery flavor and award one lucky winner the grand prize of $50,000.
Image – Sour Patch Kids