As part of Shake Shack’s ongoing chef collab series, Now Serving, the brand is teaming up with Michelin-starred chef Junghyun “JP” Park and his crew at Korean restaurant Atoboy to create a one-of-a-kind, limited-edition menu item for a good cause – the Atoburger.
The Atoburger is a shrimp burger topped with a crispy hash brown, Atoboy’s Grenada pepper sauce, shaved red onions and butter lettuce, all stacked on a toasted potato bun.
The limited-edition burger will be available exclusively at Shake Shack’s Madison Square Park location for one day only on Thursday, May 6, with proceeds donated to Heart of Dinner, a non-profit that supports Asian restaurants in an effort to combat food insecurity and isolation within New York City’s elderly Asian American community.
Priced at $7.49, the Atoburger will be available for purchase in-store, through pickup on Shake Shack’s website, or delivery and pickup via the Shack app in the Madison Square Park Delivery zone. The first 40 fans to purchase an Atoburger in-store will also receive a bottle of the exclusive Atoboy Grenada pepper sauce on the house.
Image – Shake Shack