Mountain Dew is celebrating the “Summer of Baja” by bringing back Baja Blast and Baja Blast Zero Sugar alongside two all-new tropical flavors, and more.
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Here’s a closer look at Mountain Dew’s new Summer of Baja Flavors:
- Baja Flash: The brand’s Baja flavor with a tropical kick of pineapple and coconut.
- Baja Punch: A Baja-fied punch with hints of orange, cherry and pineapple
- Baja Colada Freeze: A frozen slushy drink featuring the unique taste of Baja Blast blended with smooth, sweet tropical cream – available exclusively at Taco Bell.
Smell It
In addition to the new drinks, Mountain Dew in introducing its first-ever room spray collection, Baja Island: Summer Room Scents by MTN DEW, featuring three scents inspired by Baja Blast, Baja Flash and Baja Punch
The collection offers a uniquely DEW sensory experience featuring scents of a “Baja Summer,” and will be available soon, exclusively on the DEW Store – but quantities are limited.
The collection will be free with any purchase of Baja merchandise on the DEW Store by entering an exclusive code – follow MTN DEW’s social channels for more details.
Wear It
Not only will fans be able to taste and smell Baja, they’ll also be able to wear it. Taco Bell is dropping an exclusive apparel line inspired by the new Baja Colada Freeze. The new line is designed by streetwear and sneaker brand, BAIT and will drop later this June, exclusively on the NTWRK app.
Win It
And finally, if new flavors and scents weren’t enough, MTN DEW is making this a summer to remember by kicking off 100 Days of Baja, which will offer DEW Nation daily rewards for a full 100 days via 100daysofbaja.com, culminating in a $100,000 grand prize giveaway.
Images – Mountain Dew