After selling out within weeks of its debut on Speedway shelves last year, Mountain Dew Spark is making its way back to 2,900 participating Speedway locations starting this month.
The limited-edition pink-colored Dew beverage features a blast of raspberry and lemonade flavors.
MTN DEW Spark launched at Speedway last year as part of the brand’s 2020 Year of DEW campaign, where fans were given a chance to score exclusive product releases, epic promotions and surprises. According to Mountain Dew, this year’s promotion “promises to make an even bigger splash.”
For 2021, the brand is going full throttle with a tiered rewards program that gives DEW Nation even more chances to buy, scan and win one-of-a-kind prizes, including tickets to some of America’s biggest racing events, branded merchandise and Speedway gift cards.
Starting on August 16, fans that purchase MTN DEW Spark at select Speedway locations will have a chance to advance on a virtual racetrack, where each lap around the track scores an entry into three different prize checkpoints throughout the 11-week program until crossing the finish line. To cash in on prizes, simply scan your bottle at YearOfDEW.com/Spark when the promotion begins on August 16. You’ll be able to track your progress via an online racetrack as you move around the track with each scan of the bottle.
Image – Mountain Dew