Pop Tarts Unveils New Pop-Tarts x Butter Kit

Pop Tarts Unveils New Pop-Tarts x Butter Kit
Pop Tarts Unveils New Pop-Tarts x Butter Kit

Pop Tarts has teamed up with Atlanta-based small-batch butter maker Banner Butter for the creation of the brand’s first-ever Pop-Tarts x Butter Kit.


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Buttered Pop-Tarts are a cult favorite and fans just can’t stop tweeting how much they love putting butter on Pop-Tarts. In fact, there have been 6,946 tweets about Pop-Tarts and Butter so far this year. That’s nearly one mention every hour.

Whether you’re a butter believer or not, new limited-edition Pop-Tarts x Butter Kits will offer fans a chance to try the phenomenon for themselves with a selection of curated butters.

Each Pop-Tarts x Butter Kit includes three iconic Pop-Tarts flavors – Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted Chocolate Fudge, plus six slow-cultured butters hand-selected by Banner Butter’s Head Churner:

  • Honey Habanero (crafted exclusively for this collab)
  • Cinnamon, Cardamom and Ginger
  • Balsamic Fig and Caramelized Onion
  • Sea Salt
  • Strawberry
  • Chocolate

Pop-Tarts fans hungry for a taste of this limited drop are being encouraged to to act fast. Pop-Tarts x Butter Kits will be exclusively available for purchase online at bannerbutter.com/poptarts on Tuesday, November 16, 2021 starting at noon Eastern, for $25 – while supplies last.

Image via Pop Tarts