Wheaties is celebrating its 100th anniversary by paying tribute to sports legend Michael Jordan, featuring him on the box for a historic 19th time.
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As part of the brand’s the ongoing year-long commemorative celebration, Wheaties is teaming up with 23XI Racing, co-owned by Jordan and three-time Daytona 500 winner Denny Hamlin, and its driver, Bubba Wallace, during the 2022 NASCAR Cup Series season.
Jordan will be featured on two limited-edition, 100th anniversary boxes: an iconic orange box available now at retailers, and a new collector’s Gold Foil Box that debuts on December 14, 2021. Jordon first appeared on the Wheaties box in 1988 and continues to inspire future champions.
Fans can purchase the Michael Jordan Gold Foil Box for $25.00 each on Shop.Wheaties.com starting at noon EST on Tuesday, December 14, 2021. For fans who are unable to get their hands on the Gold Foil Box, the limited-edition Michael Jordan Wheaties Century Box is available at national grocery retailers now for a suggested price of $4.99.
Jordan made history in 2020 when 23XI Racing was formed, as Jordan became the first Black majority owner of a full-time race team in NASCAR’s premier series in nearly 50 years. History was made again on October 4, 2021, when Wallace won his first-career Cup Series race making Wallace the first African American to win a NASCAR Cup Series race since 1963.
Wallace will join in the Wheaties 100th anniversary celebration on Tuesday, December 14, to deliver the newly minted “Michael Jordan Gold Foil Wheaties Box” around Charlotte, North Carolina. Wallace will be easy to spot en route behind the wheel of a replica Wheaties-branded Toyota Camry.
The No. 23 Wheaties Toyota Camry TRD takes to the track on Sunday, February 27, 2022, at Auto Club Speedway.
Image via Wheaties