Jeni’s Splendid Ice Creams introduces new Maple Soaked Pancakes ice cream as part of the brand’s cheeky attempt to set the world record for the most people eating ice cream for breakfast.
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Maple Soaked Pancakes ice cream is described as having a “swirl of mouthwatering, salted butter and Vermont maple syrup ice creams with fluffy pancake bites.”
On Saturday, February 5, 2022 – Ice Cream for Breakfast Day – Jeni’s is encouraging ice cream lovers take a picture or video while eating ice cream—any ice cream—and share it on social media with the hashtag #IceCreamIsBreakfast between 9 a.m. and noon (in whatever time zone you live and while in your pajamas). As an extra incentive, Jeni’s will be giving away ice cream for breakfast for a year – aka, a 12-month Pint Club membership – to five lucky participants.
Maple Soaked Pancakes is available by the pint in Jeni’s shops, at jenis.com, and in select retailers nationwide starting this week. It will also be available by the scoop in Jeni’s shops starting January 31, 2022.
Image via Jeni’s