Coca-Cola today announced the nationwide release of new Coca-Cola Starlight on Monday, February 21, 2022.
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Representing the first limited-edition product under Coca-Cola Creations – a new platform that takes the iconic brand and lends it to new expressions, driven by collaboration, creativity and cultural connections – Coca-Cola Starlight was created with the vision that “in a world of infinite possibilities, somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist.”
Starlight features a subtle cooling sensation that builds, “capturing the feeling of a cold journey to space.” The drink itself is close to the color of a Coca-Cola but has a slightly reddish hue, “inspired by the light of the stars.”
To celebrate the launch, Coca-Cola is partnering with global popstar Ava Max for the debut of an “out of this world digital-first marketing campaign.”
Starting February 21, Coca-Cola Starlight will be available for a limited time in individual 20-ounce bottles and 10-packs of 7.5-ounce mini cans – both in Original Taste and Zero Sugar options.
Image via Coca-Cola