Fruity Pebbles cereal is teaming up with Nike and LeBron James for the creation of the new Nike LeBron James 19 Low Magic Fruity Pebbles shoe and new Magic Fruity Pebbles cereal.
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Inspired by LeBron James’ favorite childhood cereal and collaboratively designed by Nike and Pebbles, the new Nike LeBron James 19 Low Magic Fruity Pebbles shoe is a colorful pair of sneaks that features actual photography of the Magic Pebbles red and yellow cereal flakes.
The new 19 Lows make use of Photochromic DCS Technology where the shoe’s airbag uses the power of the sun’s UV light to transition a completely clear Air unit to a purple colorway. This first-time collaboration between Fruity Pebbles x LeBron means fans everywhere can unlock two colorways, both on and off the court.
The shoe launch is timed to pair with the release of new Magic Fruity Pebbles cereal. The new cereal variety features crispy, red and yellow rice flakes that magically turn milk purple, all with the same taste you’ve come to expect and from Fruity Pebbles.
Available for a limited time only, each box of Magic Fruity Pebbles features an on-pack promotion that offers all fans 20 percent off one single item at Nike.com, and sweepstakes for a chance to win a pair of the ultra-limited-edition Nike LeBron19 Low color-changing shoes. Full terms and conditions can be found at MagicFruityPebbles.com.
Magic Fruity Pebbles can be found at select retailers nationwide starting March 7, 2022 while supplies last.
Image via Fruity Pebbles