Lay’s has teamed up with soccer’s G.O.A.T. (Greatest Of All Time) player Lionel Messi to launch limited-edition G.O.A.T Cheese Flavor Series potato chip bags.
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After teasing the idea of special potato chip bags on social media last year, Lay’s is celebrating the “greatest of all time” with its own G.O.A.T. cheese flavors to kick off its annual global soccer campaign, as part of the brand’s continued premiere partnership with the UEFA Champions League.
The special limited-edition packaging series includes fan-favorite, distinct cheese flavors, available in select markets around the world, starting with:
- U.S.’s Cheddar Jalapeño
- Argentina’s Queso & Pimienta and Caramelized Onion.
Fans in the US can purchase the product, while supplies last, at snacks.com for $4.09 per bag. You can also get free shipping on all orders over $15 through snacks.com. There’s a limit of 10 bags per person.
Image via Lay’s