Buffalo Wild Wings and Overtime have teamed up for the launch of a new limited-edition apparel collection during March Madness.
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The limited-edition apparel will be available online at The Overtime Shop exclusively during overtime of men’s and women’s tournament games.
Buffalo Wild Wings’ overtime-inspired, drippin’ apparel includes a black hoodie and t-shirt featuring “OVERTIME” in varsity letters with its iconic sauce dripping over the font.
Fans can purchase the hoodie for $65 and the t-shirt for $35 exclusively at shop.overtime.tv/collections/buffalowildwings once a game goes into overtime.
Last year, nine tournament games went into overtime, so fans are likely to have more chances to buy during the 134 games of The Big Dance this year.
Additionally, when a men’s or women’s game goes into overtime, Buffalo Wild Wings will dish out free boneless wings to Blazin’ Rewards members. Last year, fans enjoyed 700,000 free wings thanks to overtime.
To qualify, Blazin’ Rewards members just need to check-in at a BWW or place an e-comm order via Blazin’ Rewards on the same day a game goes to overtime, within 30 minutes of the game ending. If you’ve checked in or placed an order via Blazin’ Rewards and an NCAA tournament matchup goes to overtime, six free boneless wings will be delivered to your Blazin’ Rewards account the following day.
Image via Buffalo Wild Wings