IHOP today announced the launch of the International Bank of Pancakes – the brand’s first-ever loyalty program.
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As part of the program, members earn PanCoins, a crypto pancake which can later be redeemed for other meals and sweet rewards.
To help launch the program, the brand partnered with award-winning actress and comedian Niecy Nash, pro football Hall of Famer Emmitt Smith and gymnast influencer and poet Katelyn Ohashi, as well as other social media influencers and creators to reward lucky fans on their social media channels with PanCoins.
Fans can create a free account at IHOP.com or on IHOP’s mobile app.
Image via IHOP