Baskin-Robbins Launches 3 New Flavors And New Merch Collection In Celebration Of Company Rebrand

Baskin-Robbins Launches 3 New Flavors And New Merch Collection In Celebration Of Company Rebrand
Baskin-Robbins Launches 3 New Flavors And New Merch Collection In Celebration Of Company Rebrand

Thing are about to look a little different at Baskin-Robbins as the company rebrands with a new logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay.”

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To celebrate the rebrand, Baskin-Robbins is launching three new ice cream flavors available now, as well as a limited-edition merch collection, which will be available later this month.

Here’s a closer look at the new flavors:

  • Non-Dairy Mint Chocochunk: Sweet mint meets thick chocolate chunks and a gooey fudge swirl with a melt-in-your-mouth coconutmilk base.
  • Ube Coconut Swirl: Ube (pronounced “oo-beh”) and coconut flavored ice creams meet vibrant, purple ube-flavored swirls, made with real ube from the Philippines, for an authentic scoop with hints of sweet vanilla and nuttiness.
  • Totally Unwrapped: Peanut butter and chocolate ice creams packed with fudge-covered pretzels, fudge and caramel covered peanuts, and a salted caramel swirl.

Representing the very first line of branded merchandise for the 77-years young ice cream brand, the new merch collection will be available to purchase exclusively at ShopBaskinRobbins.com starting April 18, 2022.

The collection includes clothing and other items such as bicycles and skateboards.

Image via Baskin-Robbins

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