Fanta is encouraging fans to solve the mystery of their new promotion – What The Fanta (WTF) – a collection of limited-edition mysteriously flavored beverages.
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Available in gleaming colors of blue, green, peach and orange, the beverages were formulated to fool senses and challenge tastebuds with opposite flavor notes. Different flavors will be available in different formats across retail stores and restaurants nationwide – including 20-oz bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations.
To kick things off, Fanta is releasing a mystery “Blue” zero-sugar flavor in 20-oz bottles, which will be available through February 2023. Other mystery flavor releases will only be available through August, and more difficult to solve flavors will roll out in retail stores and restaurants over the coming months.
Fanta is encouraging fans to join the conversation and guess the flavors by using the hashtag #WhatTheFanta on Twitter, Instagram, Facebook and other social media channels. The brand will reveal the mysterious flavors in fun, yet to-be-determined ways.
Image via Fanta