Morinaga America, the makers of Hi-Chew have launched an all-new better-for-you hard candy brand called Fi-Being.
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Instead of using sugar alcohol, which may cause negative digestive impacts or affect taste, Fi-Being uses dietary fiber, called Inulin, and other unique formulations, to partially replace the candy’s sugar content. Each serving of Fi-Being provides 39 percent of the recommended daily dietary fiber intake (11g), with 4g of sugar, and 0g of sugar alcohol.
Fi-Being hard candy debuts in two flavor varieties, including Passionfruit and Elderberry:
- Passionfruit features the flavor notes of sweet and tart unique to passionfruit.
- Elderberry offers the earthy and tart flavor balance of the popular fruit.
Fi-Being is available in the hard candy section and where better-for-you options are sold at select retailers nationwide for a suggested price of $3.29 per 1.76-ounce bag.
Image via Morinaga America