Krystal looks to elevate its chicken sandwich game with the introduction of a new line of Side Chik chicken sandwiches.
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The new Side Chik lineup represents the first new menu item since partnering with 2 Chainz as its Head of Creative Marketing.
The sandwiches feature premium, white meat chicken with a crispy crunch that comes in three variations, including BBQ Bacon Cheese with crispy smoked bacon and tangy BBQ, Pimento Cheese, and Classic featuring a slather of Duke’s Mayo and pickle. For breakfast, the Side Chik is available in Classic and Pimento Cheese on a biscuit.
To help get the word out, Krystal partnered with social media influencer Brittany Renner. The creative campaign will kick-off with Renner on October 3, 2011 across TV, Social, Out-of-Home, and more with all of it focused on letting people know they don’t have to ditch their main chicken sandwich because Krystal just wants to be your Side Chik.
Image via Krystal