Manzanita Sol, the iconic Mexican apple-flavored soda from PepsiCo is kicking off Día de Los Muertos celebrations early with the launch of its Celebrar y Recordar campaign – an ode to remembering and honoring loved ones – where the brand is featuring limited-edition packaging across Manzanita Sol, Pepsi Real Sugar, and Crush, designed by Mexican artist Totoi Semerena.
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In addition to the limited-edition packaging, Manzanita Sol wants to help fans make this year’s celebrations the biggest yet by giving away $100 gift cards across five major cities. Fans who seek out and share photos of the limited-edition bottles or cans of Manzanita Sol, Pepsi Real Sugar, or Crush available exclusively at select retailers can enter to win one of 250 gift cards to support their Día de los Muertos festivities.
Fans in Chicago, Los Angeles, Phoenix, Houston, and Dallas have until November 3, 2022 to enter by posting a photo of their limited-edition Manzanita Sol, Pepsi Real Sugar or Crush on Twitter with #ManzanitaSol #Sweepstakes and @ManzanitaSolUS, or by submitting their photo via ManzanitaSolDDLM.Fooji.com, for a chance to win a $100 gift card to their local grocery retailer.
Participating retailers based on city, include:
- Los Angeles – El Super and Superior
- Chicago – Cermak Fresh
- Phoenix – Fry’s
- Houston/Dallas – HEB
The limited-edition packaging is available now at select stores in 20-oz, 2L bottles and 12-pack 12-oz cans across Manzanita Sol, Pepsi Real Sugar, and Crush Orange, Grapefruit, and Strawberry products.
Yucatán-born illustrator Totoi Semerena captured the vibrancy of the holiday with three new designs featuring celebrated Día de los Muertos icons including Xoloitzcuintli, revered as the spirit guide to the kingdom of the dead, La Catrina, one of the strongest and most recognizable symbols representing the relationship Mexicans have with death, and La Calavera, or skeleton, a playful symbol of life after death.
Image via PepsiCo