Frito-Lay is celebrating the upcoming FIFA World Cup with the introduction of three limited-time FIFA World Cup-inspired potato chip flavors, plus an interactive online fan experience where consumers to have the chance to win soccer-inspired merchandise and prizes, including a trip to the FIFA World Cup 2022 final.
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Here’s a closer look at the three new limited-edition Lay’s products featuring FIFA World Cup-inspired flavors:
- Lay’s Adobadas: Combines chili, tomato and lime, embodying the vibrant Latino dish.
- Lay’s Bacon Wrapped Jalapeño Popper: Inspired by the popular US dish, features combination of a kick of jalapeno and smoky BBQ
- Lay’s Wavy Carnitas Street Tacos: Delivers a rich taco-style pork carnitas flavor, bringing the popular Mexican street food to life.
Lay’s Adobadas and Lay’s Bacon Wrapped Jalapeno Popper will be available in 7.75-oz bags for a suggested price of $4.59 and in 2.625-oz bags for suggested price of $2.29 at retailers nationwide and on snacks.com. Lay’s Wavy Carnitas Street Tacos will be available in 7.5-oz bags for a suggested price $4.59 at retailers nationwide. All three new flavors will be available for purchase starting this month.
Pass the Ball Challenge
In addition to the new flavors, the brand is offering fans the chance to win soccer-inspired merchandise and prizes. Starting today, fans across North America can purchase any Frito-Lay product with specially marked FIFA World Cup packaging and scan the QR code to join the Pass the Ball Challenge. Leveraging innovative user-generated content, fans are invited to register on the platform where their faces will be featured on a giant digital soccer ball, uniting fans as they cheer on their respective teams during the FIFA World Cup. Plus, users can click on the different images within the digital soccer to see which team others are rooting for. Fans should act fast because the first 350,000 individuals to register will receive a one-of-a kind NFT with their image on it.
Also, every day, there will be a new game on the platform, ranging from soccer trivia to an AR challenge and more, granting users multiple opportunities to win unique prizes. Frito-Lay teamed up with soccer brand adidas, giving fans the chance to win soccer swag, in addition to uniquely branded Lay’s, Cheetos and Doritos apparel for fans to show their FIFA World Cup pride.
The FIFA World Cup Qatar 2022 collaboration includes Frito-Lay savory snacks such as Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Sabritas, as well as Quaker hot breakfast cereals, Quaker grain-based cereal bars, Quaker rice snacks, and Gamesa cookies and crackers.
The FIFA World Cup Qatar 2022 will take place from November 20 until December 18, 2022.
Image via Frito-Lay