Doritos looks to take its triangle-shaped brand icon to a new level by encouraging fans to display their bold self-expression in the form of a triangular haircut and to #NameThatTriangle.
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Inspired by Buffalo Bills linebacker, 2x Super Bowl Champion and Super Bowl 50 Most Valuable Player Von Miller and his own viral triangular haircut, #NameThatTriangle is a national social media contest that champions the power of triangles and rewards fans who adopt the style and come up with a clever label for their new ‘do.
Now through January 15, 2023 those with a triangle-inspired haircut can simply submit a photo or video of their new hairstyle along with their proposed name of the haircut using #NameThatTriangle and #Entry on Twitter or Instagram for the chance to score two tickets to the Super Bowl LVII.
Additionally, every week during the contest, Doritos will also select the top entry from that week to be featured on Doritos’ Instagram. The five weekly winners could also win an autographed Von Miller helmet and a Triangle Hair Kit to help maintain their cut.
Image via Doritos