Pepsi looks to shake things up with the introduction of new Starry lemon-lime soda.
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New Starry soda is described as an easy-to-drink, optimally sweet soda bursting with lemon-lime flavor that delivers the crisp, refreshing bite consumers have been longing for in the lemon lime flavored soda category.
Starry is making use of the tag line “Starry Hits Different,” bringing a new lemon-lime flavor to the mix for a consumer who is simultaneously optimistic about the future and brings a sense of irreverence to their everyday.
Starry is available now in Regular and Zero Sugar versions at retailers and foodservice outlets nationwide.
In the coming months, the Starry brand says it will make a series of announcements about its upcoming national TV commercial, large-scale sports, culture and entertainment partnerships, and more.
Image via PepsiCo