Chipotle Launches Freepotle As Part Of Revamped Rewards Program

Chipotle Launches Freepotle As Part Of Revamped Rewards Program
Chipotle Launches Freepotle As Part Of Revamped Rewards Program

Chipotle Mexican Grill announced this week that it is launching “Freepotle,” a new Chipotle Rewards perk that gives members up to ten free food drops throughout 2023.

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As part of the rewards program refresh, all existing Chipotle Rewards members will be automatically enrolled in “Freepotle“, while non-members can gain access to “Freepotle” by joining the Chipotle Rewards program by March 6, 2023. With the new perk, all current Rewards members will get their first free food drop, a side or topping of guac, now through January 15, 2023. Meanwhile, new Rewards members who enroll before March 6 will get a free side or topping of guac dropped into their account.

Chipotle says the ten free food drops throughout the year will include rewards such as free guac, free Queso Blanco, free beverages, free chips, and double protein.

To celebrate the launch of “Freepotle,” Chipotle is giving fans the chance to win free Chipotle For A Year at all restaurants across the US and Canada now through January 15, 2023. Chipotle Rewards members will have multiple ways to enter, including:

  • In-Restaurant: Chipotle Rewards members who make a $5 minimum purchase and scan their Chipotle Rewards member ID at the register when making an in-restaurant purchase will be automatically entered to win.
  • Digital Orders: Chipotle Rewards members who are signed into their account and make a $5 minimum purchase on the Chipotle app, Chipotle.com, or Chipotle.ca will be automatically entered to win.

Fans can enter once a day over the seven-day period. Chipotle will give away a total of 3,100 “free Chipotle For A Year” prizes, representing the company’s 3,100-plus locations. The giveaway marks the most “free Chipotle For A Year” prizes given out at one time in the brand’s history.

Image via Chipotle