The Oreo brand is kicking off the new year with the introduction of a new limited-edition cookie, The Most Oreo Oreo cookie ever.
Story continues below
Described as “the brand’s most playful cookie to date,” The Most Oreo Oreo features two chocolate-flavored basecakes playfully packed with ‘Most Stuf’ levels of creme, and for the first time ever, the creme has real Oreo grind mixed in. It’s basically a cookie stuffed with itself.
Additionally, The Most Oreo Oreo unveils the OreoVerse – an interactive, digital world where Oreo fans can play and explore — and invites none other than Martha Stewart to navigate the virtual world.
The OreoVerse, the brand’s metaverse experience, invites fans to play multiple levels of cookie-themed games and get the chance to win unexpected prizes, including a $50,000 grand prize. The games range from “Stack Stuf” where fans will build the Most Oreo Oreo cookie, to “Rocket Stuf” where fans will inflate the Most Oreo Oreo cookie and aim for the stars. The OreoVerse can be found in Meta Horizon Worlds or on oreoverse.oreo.com.
Additionally, the Oreo brand will embark on this adventure with longtime brand fan and homemaking icon, Martha Stewart. Next week on the Oreo brand’s social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their OreoVerse experience, one that is bound to be stuffed with witty banter, playful blunders, and friendly competition.
Starting today, fans can dunk into the OreoVerse in Meta Horizon Worlds using their Meta Quest 2 or Meta Quest Pro headsets, or via mobile phones or desktop computers by visiting oreoverse.oreo.com. On Monday, January 30, 2023 at 10:00 a.m. ET, Oreo invites fans to tune in @Oreo on Facebook or @Oreo on Instagram to watch Martha’s OreoVerse excursion.
The Most Oreo Oreo cookie is available for pre-sale starting today on oreo.com and will start rolling out on shelves nationwide for a limited time only starting January 30, 2023.
Image via Oreo