Ruffles partners with NBA legend Charles Barkley for the introduction of a new one-time only release of his favorite culinary flavor: Hot Dogs.
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As part of the partnership, Charles Barkley joins the exclusive roster of Ruffles Chip Deal Athletes – LeBron James, Jayson Tatum and A’ja Wilson – in a new TV commercial for the new Ruffles flavor.
The commercial, which will premiere during NBA All-Star 2023, depicts Barkley selecting a Ruffles flavor at a vending machine as James, Tatum and Wilson each come to life on their own Ruffles chip bags and “full-court press” him to choose their respective flavor.
Ruffles Hot Dog-flavored potato chips will drop in highly limited quantities during NBA All-Star Weekend. To celebrate the new flavor, Ruffles and Charles are transforming local Salt Lake City fan-favorite hot dog restaurant J.Dawgs into “Bark.Dawgs.”
This Saturday from 1-4 p.m. MT, fans can try Ruffles-inspired menu items, see special Chip Deal Athlete guests, secure exclusive Ruffles x Charles Barkley swag, play on custom video game stations and listen to live music from a DJ booth. A select number of fans who make it in line first will even get to taste test Ruffles Hot Dog.
Image via Ruffles