Coca-Cola is teaming up with Grammy-Award winning artist Rosalía Break for the release of a new limited-edition flavor: Coca-Cola Move.
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Coca-Cola Move features a packaging design that embraces the contrasts of the artist’s persona – from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance. The iconic Coca‑Cola Spencerian script morphs into sketches Rosalía drew while sampling Coca‑Cola Move during a creative workshop.
Described by the brand as the “boldest and edgiest Coca‑Cola Creations flavor yet,” Coca‑Cola Move “brings to life the transformational power of music.”
Rosalía recently dropped a new single, “LLYLM”, inspired by Coca‑Cola Move and embodying the concept of transformation through a genre-crossing journey.
The launch follows the successful 2022 rollout of five fantasy-flavored Coca‑Cola Creations drops: Coca‑Cola Starlight, Coca‑Cola Byte, the artist Marshmello’s Limited Edition Coca‑Cola, Coca‑Cola Dreamworld, and Coca‑Cola Soul Blast.
Coca‑Cola Move launches this month in the US and Canada, with more than 20 additional markets around the world. A zero-sugar option also will be available.
Image via Coca‑Cola