Following a successful launch last fall, Taco Bell is once again putting the power to bring a fan-favorite menu item in their fans’ hands with the return of the in-app voting experience.
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Last year, the saucy Enchirito beat out its competitor, the Double Decker Taco, with 62 percent of more than 765,000 votes cast.
For 2023, two more fan-favorites, the Beefy Crunch Burrito and Cool Ranch Dorito Locos Tacos, are going head-to-head in the brand’s latest in-app voting competition.
Starting today, Taco Bell Rewards members can cast their daily vote in the Taco Bell app through April 12, with the victor displayed on April 13 and on menus for a limited time at participating locations in late 2023.
Team Beefy Crunch Burrito
The Beefy Crunch Burrito features seasoned beef, Fritos Flamin’ Hot Flavored Corn Chips, reduced-fat sour cream, seasoned rice and nacho cheese sauce. First introduced back in 2010, it quickly became a fan-favorite across the nation and, although it was officially removed from menus in 2011, it made multiple returns as a limited time offer until 2018.
Team Cool Ranch Doritos Locos Tacos
The Cool Ranch Doritos Locos Tacos includes a boldly seasoned shell of the iconic Doritos Cool Ranch flavor, packed with seasoned beef, crisp lettuce and cheddar cheese. Originally introduced back in 2013, the fan-favorite was removed from menus in 2019.
To become a Taco Bell Rewards member and begin voting, simply download the Taco Bell app and sign up for an account. In addition to voting, Rewards members have access to exclusive offers and earn points on qualifying purchases to redeem for rewards when ordering online, within the app, at the kiosk or by scanning order receipts.
Image via Taco Bell