Kellogg’s teams up with the Icee Company for the introduction of the “coolest cereal in town” with the debut of new Kellogg’s Icee Cereal.
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Inspired by Icee’s popular Cherry and Blue Raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an Icee.
The new cereal innovation represents Kellogg’s first summertime cereal to feature a cooling sensation.
Kellogg’s Icee Cereal can be found at retailers nationwide for a suggested price of $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.
Image via Kellogg’s