Kraft Mac & Cheese today announced the brand’s first venture into the freezer aisle with the debut of new Kraft Mac & Cheese Deluxe, now rolling out in major retailers nationwide.
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New Kraft Mac & Cheese Deluxe Frozen is a single serve meal available in two flavors, Original Cheddar and Four Cheese. The new offerings feature macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.
To celebrate the launch, Kraft Mac & Cheese is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it. Inspired by the classic Fair Isle sweater design, the Frozen (A)isle Sweater features a lush and comforting sweater base in Krafts’s signature blue box color, with alternating rows of the brand’s iconic noodle smile and snowflakes. The Frozen (A)isle Sweater will be available while supplies last on Amazon.com for $19.99.
Image via Kraft Mac & Cheese