The Habit Burger Grill today announced the launch of the new Rainbow Shake beginning May 31, 2023.
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The creamy Rainbow Shake features vanilla ice cream blended with rainbow cereal, topped with strawberry puree, passion fruit puree, blue raspberry syrup and finished with whipped cream sprinkled with crunchy rainbow cereal.
You can find the Rainbow Shake at participating locations throughout the month of June, or while supplies last.
In 2021, The Habit Burger Grill Facilities Manager Jorge Guevara had the idea to create a signature shake for Pride Month in an effort to raise awareness for those, like himself, who are members of the LGBTQ+ community. Although he’s a facilities manager and not on the food and beverage team, he drew the shake on a piece of paper and not long after, found himself in the test kitchen creating the shake alongside chefs. He named the shake, The Rainbow Shake and this June, the shake will debut with Jorge serving as the official spokesperson.
In honor of Pride Month, $1 for every Rainbow Shake sold (up to $50,000 total) will be donated to the It Gets Better Project, whose mission is to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe.
Image via The Habit