Taco Bell today announced it will start testing a modern twist on a menu classic with the introduction of the new Vegan Crunchwrap at select locations in Los Angeles, New York City and Orlando starting June 8, 2023.
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The Vegan Crunchwrap features vegan seasoned beef, cool vegan blanco sauce and warm vegan nacho sauce, plus shredded lettuce, diced tomatoes and a crunchy tostada shell all wrapped in a grilled flour tortilla.
According to Taco Bell, the brand’s proprietary vegan seasoned beef is a boldly seasoned plant-based protein that has been in the works for years. The cool vegan blanco sauce and warm vegan nacho sauce have also long been in development to refine proprietary flavors. Since the product was crafted as the “perfectly complementary combination,” the proprietary plant-based ingredients will be unavailable for individual orders.
The Vegan Crunchwrap will be offered at price parity to the signature Crunchwrap during this limited-time test, with Crunchwrap prices always varying by local market.
You can find the new Vegan Crunchwrap at the following test locations for a limited time starting June 8, while supplies last:
- Los Angeles: 6741 Hollywood Blvd, Hollywood, CA
- New York City: 976 6th Ave, New York, NY
- Orlando: 11893 East Colonial Dr, Orlando, FL
Like the brand’s other product tests, Taco Bell will be trialing this latest vegan innovation to gauge customer feedback and inform future menu developments.
Image via Taco Bell