Pizza Hut is celebrating the upcoming release of the feature film Teenage Mutant Ninja Turtles: Mutant Mayhem by testing “Underground Deliveries” in New York City.
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With the fictional home of the Ninja Turtles being in an abandoned subway station, it was only fitting for the Underground Deliveries test to take place at a local New York City subway station. Select pizza lovers in Manhattan experienced an underground delivery by texting the Turtle Emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut promptly prepared and delivered the piping hot pizza within minutes directly to the marked “Pizza Drop Zone” within the subway station.
A video of the Underground Delivery test in action can be viewed below:
In addition to its Underground Delivery test, Pizza Hut is unveiling a handful of other elements to its partnership with the TMNT film including a Pizza Power Mobile AR Game, specialty mutant mayhem themed pizza boxes, co-branded TV ads and cameos within the film coming out on August 2, 2023.
- TMNT: Pizza Power Mobile AR Game: Speaking of Turtle deliveries, starting June 21, you can deliver to the Turtles for a chance to win pizza and prizes in Pizza Hut’s brand-new mobile AR game, Teenage Mutant Ninja Turtles: Pizza Power. Using AR technology, the game brings the Turtles to life in the real world for the first time. As a delivery driver in the game, it’s your job to find all four Turtles hiding under virtual manholes in your city, fight the mutants and ultimately deliver the pizza. Collect tips from the Turtles and you could win tickets to the movie or free pizza for a year. Play now on your phone at tmnt.pizzahut.com/, no app download required*.
- Specialty Mutant Mayhem Themed Pizza Boxes: Pizza Hut is unveiling limited-edition movie-themed pizza boxes available for Big New Yorker orders as well as large and medium pizzas. The specialty packaging can be found at participating Pizza Hut restaurants nationwide starting the end of June while supplies last, and features artwork of various Ninja Turtle character illustrations. A QR code located on the pizza box will also lead fans to play the new Pizza Power AR game.
- Co-Branded Pizza Hut x TMNT Spot: The Turtles are also popping up in new TV ads for Pizza Hut. Hungry for some delicious za, Mikey orders a Big New Yorker delivery to the Turtle Lair, taking an unsuspecting Pizza Hut delivery driver by surprise. Featuring animation and voices from the film, the spot includes 30, 15 and 6-second versions and will air starting June 26.
- In-Movie Integration: Get ready to see the Turtle’s favorite pizza make a cameo in several scenes of the upcoming film on August 2.
Image via Pizza Hut