Pepsi Unleashes New Colachup

Pepsi Unleashes New Colachup
Pepsi Unleashes New Colachup

Pepsi is celebrating the Fourth of July this year with the limited release of Colachup – the first-ever Pepsi-infused condiment, developed to take hot dog enjoyment to the next level.


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Pepsi worked with the Culinary Institute of America (CIA) Consulting to develop the new Pepsi Colachup, and according to CIA Consulting, “the distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog.”

To celebrate, Pepsi is inviting hot dog lovers to sample Colachup from carts in-stadium during the following four Major League Baseball games on Tuesday, July 4, 2023:

  • Chase Field, Phoenix, AZ; Section 130/131
  • Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
  • Target Field, Minneapolis, MN; Section 113
  • Comerica Park, Detroit, MI; Section 139

Additionally, all weekend long through July 4, fans who purchase a hot dog (or dogs) with a Pepsi at any food service or retail location can get the Pepsi comped by texting “FREEPEPSI” to 81234 and uploading the receipt that clearly shows a hot dog and a Pepsi purchase to get reimbursed the cost of a 20-oz Pepsi product, via PayPal, Venmo or Digital Retailer Gift Card.

Image via Pepsi