Subway is capping off its biggest menu refresh to date with a new dining experience onboard a blimp where the brand will be serving up new Deli Heroes as part of the Subway in the Sky promotion.
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Taking to the skies on September 1, 2023, America can experience the heights Subway has reached since it began its transformation journey in 2021.
The vessel itself embodies The Beast, one of the new Deli Hero subs introduced in July that boasts a half pound of its new freshly sliced meat. Underneath the nearly 180-foot-long footlong, Subway transformed the gondola into a floating restaurant that accommodates up to six sandwich lovers per trip.
The Subway in the Sky will stop in cities across the U.S. as it soars through the sky in September, including Kansas City, Atlanta, Orlando and Miami. Up to 40 Subway fans per day will enjoy a sandwich ‘flight’ of all four Deli Hero subs on board the blimp as they float 1,000 feet above the ground.
- Kansas City – September 5-7
- Atlanta – September 13-14
- Orlando – September 19-20
- Miami – September 24 and 26
Flight dates and time subject to change due to weather or other atmospheric conditions.
Additionally, Subway is giving fans a chance go to Super Bowl LVIII in Las Vegas with a Subway in the Sky online game by visiting SubwayInTheSky.com or scanning a QR code in their local Subway restaurant. Fans can take a daily spin on the blimp-themed slot machine that enters them in a sweepstakes for a chance to win a Super Bowl trip and unlocks a chance at special discounts on Deli Hero subs, like $5.99 footlongs or 15 percent off.
Image via Subway