Fanta is celebrating the 2023 Halloween season with the release of an all-new “What The Fanta” mystery flavor.
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The latest What The Fanta flavor is a zero-sugar, Halloween-inspired offering designed to trip up tastebuds with a look and flavor shrouded in secrecy.
Fanta will be sharing content across its social media pages that encourages fans to solve a series of clues, show their creativity through Halloween costumes and taste the unknown. Fans are invited to guess and solve the mystery flavor via social media with #WhatTheFanta.
Soda sleuths can uncover the flavor through the Clue Collector online game and social media challenges. On-pack QR codes unlock entry to the graveyard-themed world of #WhatTheFanta, where fans can dodge mysterious tombstones, zombie hands and other creepy crawlies to collect #WhatTheFanta bottles and flavor clues for the chance to win prizes like AMC movie ticket bundles or tickets to Adult Fright Fest at Six Flags, Cedar Fair Park, Busch Gardens Park, and Sea World. Cheeky, culturally relevant content on the brand’s social media handles will invite fans to show their creative costume ideas and solve the mystery flavor.
What the Fanta will be available in the US in 20-oz bottles, 6 pack 7.5-oz mini cans and also on Coca-Cola Freestyle and Frozen.
Fans in Canada can enjoy the mystery flavor in 500-ml bottles, 12 pack 355-ml cans and on Coca-Cola Freestyle.
Image via Fanta